Good Eggs Check In



Jason chose a beautiful day to move his newly painted machines into the Globe 

Inside his We Have Become Vikings storefront on Vine Street, Jason Snell unlocks the door with a loud "Hello!," ready to talk. His energy and excitement for his project is immediately evident. As the first People's Liberty Globe Grant recipient, Snell has been working on refurbishing over thirty gumball machines preparing them for his Good Eggs installation, opening Friday, March 27th.

Good Eggs: The Artist

We caught up with Jason to ask him about the process of collecting and purchasing the vending machines (“from a man named Michael Vending! No joke!”), to working with students at the Art Academy of Cincinnati to paint the machines in bold red, orange and blue, to creating the prompts inside the eggs.

When Snell talks of Good Eggs, he  expands on his passion projects, community involvement and how ripe Cincinnati is for creating one’s own path. Having worked at a number of big name design firms in Cincinnati, Snell carved his own path with We Have Become Vikings, his storefront specializing in designing everything from band posters, brand identity, graphics and websites for big name companies and local small businesses.

Good Eggs is his newest passion project.

Red and orange and blue... oh my. 

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Good Eggs: The Basics

What has been your favorite part about working on Good Eggs?
The ownership. When you open the prompt, you see “go do that” in a positive manner. It’s things like this that I want to do more of. There's a space between being a badass, feeling good and helping people. That space is not always occupied and that's where I want to fit.

How does living in Cincinnati impact your creativity?
I think Cincinnati has opportunity. There’s no way I could have a shop in the heart of a really cool neighborhood in New York, LA or even Chicago. I really feel that the opportunities are here with the potential of a big impact. I’ve worked hard to get to this point but there’s still a lot of room to do creative things here.

What’s in the future for Good Eggs?
It starts in People’s Liberty gallery, but it can branch out to other neighborhoods beyond Over-the-Rhine. Why wouldn’t someone want it in their community? Good Eggs can move to another place, another neighborhood. I would love to see that. All the money that goes into the machines goes back into the neighborhood and the project. Overall, we are just realizing the power of a little positive message. 

Good Eggs: The Idea

Good Eggs’ website describes the project as “a community-minded attitude to better ones neighborhood through colorful and playful gumball machines that dispense 'good deeds'. Good Eggs machines look like every-day gumball machines, but instead of candy, they dispense eggs containing messages instructing patrons to commit a simple good deed. A good deed can go a long way to improve morale throughout a community. That in mind, Good Eggs is designed to be easily replicable in any community setting.”

Snell and his wife, Sara Bedinghaus, came up with the idea together. “It was one of those things where my wife and I were talking, thinking about doing something cool for the neighborhood. We wanted something that wouldn’t require too much effort for someone to get involved, and where people of all ages can participate and feel like they are a part of the movement.”

The prompts themselves are the spirit of the Good Eggs project. “Let’s prompt people to do something good in their neighborhood. Let’s prompt someone to tell someone that they love them. Let’s prompt someone to pick up a piece of trash. It’s weird and it’s fun.”

Gallery Opening Friday, March 27th, 2015, 6-10pm. The Globe building is located at 1805 Elm Street., directly across from Findlay Market.

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